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What CTC learned spending $100M on FB ads

04.07

Over the last three years, Common Thread Collective (CTC) has spent $100 million buying Facebook ads.

From their data, they found 3 metrics to have the biggest impact on Facebook ad success.

Hint: They're not CPC, CPM, or relevance score.

Those are vanity metrics that have a low correlation to conversions.

Once you read this, your whole outlook on how to scale Facebook ads will change.

Enjoy the ride,

Chris "CPC" Von Wilpert

What CTC learned spending $100M on FB ads

Reviewed by Untung on 04.07 Rating: 5

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