That one line... | Let's play a game... You Google for "vacation planning services" and find these two websites. Can you see which has a better value proposition? As soon as you hit Jetsetter's site on the right, you see that one line… "Personal Travel Planning" But when you hit DWB Vacations website on the left, you see a logo and a big block of text. Booooooooooring. A better value proposition means more sales. Don't make the same mistake as DWB Vacations. Here's the key to creating a powerful value proposition (+ examples). Pack a punch with your value proposition. Chris "Sell Like Hell" Von Wilpert | | | |
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