How retaining existing clients > acquiring new customers

Retaining your existing customers is much more cost-effective than acquiring new ones.

That's why content marketing agency Optimist took that principle to heart and baked it into their entire growth and business strategy.

In the post below, Tyler Hakes, the Principal and Strategy Director at Optimist, shares what they've done differently to drive growth through retention — and how other agencies and service businesses can do the same.

Learn how to scale growth through customer retention today.

. . .

More content from the Sumo Group family:

🎉 The 7 steps of running a successful giveaway. Giveaways are a great way to grow your email list and social media following. Here's everything you need to know to run a successful one.

✍️ How to become a better writer. Ready to go from being a good writer to a GREAT one? Here are some actionable tips that will transform your writing forever.

📸 [Video] How to ACTUALLY stick to your goals and routines. Chief Sumo Noah Kagan is here to give you the tools and mindset to see your projects through, all the way to success!

Dean "Repeat Customers" Yeong