Diamonds don't grow on trees... |
| What do you do if you're competing against traditional retail stores that have been around for decades? Short answer: Use these 7 marketing strategies. Brilliance is an online jewelry store (with one physical showroom). They compete against brands with hundreds of stores like Tiffany & Co, Cartier, and other world-famous jewelers. To carve out their share of the market, they: - Use sign-up-and-save offers on their website.
- Send emails with "exotic products" subscribers love to open.
- Send three high-value emails per week.
- Use Pinterest to share styles, stories, and product-related content.
- Offer a 30-day return policy and 90-day free ring resizing.
- Test new marketing channels.
- Use the money saved on physical retail costs for online marketing.
Click here to learn exactly how they do each of these 7 things. Dean "Diamond In The Rough" Yeong |
Tidak ada komentar: