The MOST underrated metric: CTOR

The MOST underrated metric: CTOR Open rate = Number of emails opened / Number of emails sent. Clickthrough rate = Number of (links in) emails clicked / Number of emails sent. So what is click-to-open rate (CTOR)? Two things you need to know: 1) it's not as complicated as you think and 2) it matters more than you think. Ready to find out more? Why does CTOR matter? How is it different from open rate and clickthrough rate? How to improve your CTOR and get the most out of every email you send? Find out how to optimize your CTOR now. Dean "Math Genius" Yeong Learn More About CTOR © 2019 SUMO | 1645 E 6th Street, Suite 125, Austin 78702 | Unsubscribe

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