The marketing trifecta | | When you search for "bamboo cutting board" on Amazon, this product by Utopia Kitchen comes up: If you run the same search on Google Shopping, you also see it: Then if you search on eBay, the same product shows up again: What's up with that? Utopia Kitchen has mastered the art of channel marketing. They (and their third-party resellers) have realized customers have different buying habits: - Some start their search on Amazon.
- Some do a Google search.
- Some check eBay.
Hot Tip: Today I'm going to show you how it's done. Click here to learn how to make your products more discoverable. Chris "Shopping For A New Bamboo Cutting Board" Von Wilpert | | | |
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