One simple popup = 140,646 email subscribers

There are a lot of email marketing tips out there.

And most of them are really freakin' confusing.

Who wants to spend 17 weeks building a drip series with 18 different forks? Ain't nobody got time for that.

It's easy to get swept up in marketing hysteria.

But some of the BIGGEST business wins are simple.

We're talking "make 7+ figures with one small tweak" simple.

Fanchest is one of the world's best sports gift shops.

And they believe in simple.

Fanchest set up one 10-second discount popup using the free Sumo tools to convert website visitors into email subscribers…

And email subscribers into $$$ money in the BANK.

It's worked — so far, they've gained 140,646 email subscribers.

And it doesn't stop at email subscribers.

The Fanchest team sent us a screenshot from their Shopify account: 6,573 people have bought a product from the popup.

Here's exactly what Fanchest's high converting popup looks like:

To create a discount popup like this for your business, use 3 key conversion elements:

Discount offer. Keep it simple and think about what a site visitor wants. Fanchest's headline says it all in three words: "Get 10% Off".
Description. Tell people more about the benefits of giving their email address. Subscribers want value and not spam.
Benefit-driven CTA. Highlight the main call to action button using a contrasting color and benefit-driven copy like "Get My 10% Off". Many people skim the popup and jump to the button, so make sure the button copy stands out.

Click here to get the free Sumo tools and set up the same exact popup as Fanchest.

Once you get Sumo installed, here are Fanchest's steps you can copy:

1. Set your Goal to "Collect Emails".

2. Set your Form Type to "Popup".

3. Set your Design to Sumo's "Atomic" template. Fanchest used this template to save money paying a designer.

4. You don't have to show the popup on every page. Fanchest choose not to show the popup on checkout and cart pages, giveaway pages, and to people who click through to their website from emails.

5. Connect your email service provider so you can email your leads with more content, offers, and sales. Or, click here to get Sumo and send emails directly to your subscribers and customers for FREE.