| When we checked the list of who’s been nice this year, your name was at the top. So we put in the good word with Santa Sumo… and we’re giving you 3 Sumo-sized gifts this holiday season. No coal in your stocking! For the next three Thursdays, we’re sharing 3 ways you can grow your email list and get more customers. Today, your first gift… 7 steps to make a holiday popup convert at 11.84% (aka 5x industry average). Recently, Chris “Your Success is My Success” Wyatt from the Sumo team made a discount coupon popup for an eCommerce website called Hemper. He used the Sumo List Builder tool to easily create the popup (click here to use List Builder on your own site). The result? 29,062 people were in the holiday (discount) spirit! If you want an 11.84% conversion rate for your own business, below is the EXACT popup Chris and the Hemper team built. There are 7 key elements to make your epic discount popup convert like Hemper: - Logo. Makes your popup look legit
- Discount offer. Attracts people who are ready to buy now
- Giveaway offer. Bonus that convinces people to enter their email even if they aren’t ready to buy right now (like a Hemper Swag Pack)
- Picture. Seeing is believing. People see what they can win before they enter their email address
- Countdown timer. Uses scarcity to convince people to take action now
- Capture their email. Duh! Aka our FAVORITE marketing tactic to make $$$
- Obvious call-to-action button. Use a contrasting color to make it pop
To make sure every new website visitor sees the offer, Chris set the popup to show site-wide after 8 seconds if a visitor hadn't seen a popup in 7 days. Configuring this was as easy as saying, “1, 2, Christmas.” Next, Chris used Sumo's advanced "Visibility" settings to set the time for the popup to display. After a site visitor entered their email, Chris generated instant sales by using Sumo’s success popup to show them the discount code and keep them on the site ready to buy. Cha-ching. In the first month, Hemper got 4,400 new email leads and 390 new sales. And today, they’re up to 29,000+ total leads. Heck yes! Best. Holiday Gift. EVER. Here’s the best part if you’re busy… This popup works on autopilot every eggnog-loving second. In other words, the Hemper team gets THOUSANDS of new subscribers to their store every month — automatically — with this one popup. If you want to set up a popup like this for your eCommerce business, you can click here to get Sumo for your business. We can’t wait to see how you use Sumo to grow your business and make more money. Enjoy, Chris “Merry” Von Wilpert
Chief Content Sumo | 
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