Important Data Provider Updates



Dear Valued Customer,

Centro has been notified of some important updates for three of the integrated data providers in our DSP – details for Grapeshot, DoubleVerify and Nielsen are captured below.

Grapeshot: Rate Increase Effective October 1st
Grapeshot will be increasing the rates for both standard and custom segments to $0.15 CPM effective October 1st, 2017, to bring more uniformity to their pricing across the Demand Side Platform landscape. Any campaigns targeting Grapeshot segments will be charged the new CPM.

DoubleVerify: New Segments Effective October 2nd
DoubleVerify will be making a change to the "App Age Rating Targeting" segments under Brand Safety. The new segments will be "Safe From" segments, rather than positively targeted segments.

Today: To target all Apps except for Mature Apps you need to select "Apps rated for Everyone AND Apps rated for Teens AND Apps rated for Tweens".

New Segments: To target the same segment as above, you will select "Safe From Apps Rated for Adults".

Existing campaigns will continue to function using the old definitions so no change is required. All new campaigns will use the new segments as found in the UI.

Nielsen: Rebranding Occurring in October
Nielsen audience data will be rebranding under the name "Claritas". The data will no longer appear under eXelate >Nielsen, but found as a top level provider, Claritas.

All existing campaigns will continue to run with the existing Nielsen segments. All new campaigns will use the new Claritas segments. The taxonomy and pricing will remain the same.



Please reach out to
support@sitescout.com or 1.888.216.3939 if you have any questions.

Thanks,

The Team at SiteScout
Copyright © 2017, All rights reserved.

Our mailing address is:
Centro
11 E. Madison St.
6th Floor
Chicago, IL 60602


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